Periods of economic instability bring challenges that deeply affect personal and business finances. Decisions made under pressure can jeopardize the financial future, but it is possible to navigate these periods with practical strategies and a conscious approach.

This book delves into the interaction between emotions and financial choices during times of crisis. Through insights rooted in behavioral finance and neuroscience, it provides tools to face economic adversities, from building a solid financial plan to overcoming cognitive biases that influence decisions in critical moments.

Whether to protect your finances or make more informed decisions during periods of uncertainty, this book serves as a comprehensive guide for those looking to prepare and act effectively in the face of economic crises.

Inside, you’ll find:

• Techniques to maintain emotional balance in high-pressure financial situations.
• Strategies to reorganize budgets, renegotiate debts, and protect your assets.
• Real case studies showcasing how individuals and businesses overcame global and personal crises.
• In-depth analyses of behavioral biases that emerge in unstable contexts, such as herd behavior and loss aversion.
• Tools to turn financial challenges into opportunities for growth.